This JAN, join us at sunrise to learn more about what’s facing the future of business and brands, and young people’s take on what we should do. The climate crisis is racing up the business agenda and now, globally, the marketing and advertising industry is beginning to respond. This breakfast event is complimentary for IDI & ICAD members who have renewed their subscriptions in 2020. You will receive a discount code on receipt of your subscription to book your complementary place.
Together we will share facts, stories and advice on what organisations, businesses and brands can do as part of World War Z – as we battle alongside young people to fix the climate crisis. A panel discussion will provide how-tos and tips from those who are leading by example.
“What we do or don’t do right now will affect my entire life and the lives of my children and grandchildren. What we do or don’t do right now, me and my generation can’t undo in the future.” – Greta Thunberg, 17-year-old climate activist and founder of the School Strike for Climate movement.
Thinkhouse is a youth marketing company, working with brands and organisations to help them understand and connect with 16-35 year olds. Its work is delivered through three core disciplines of FAME, TRANSFORMATION and PLANET.
PLANET is about having a positive impact on the lives of young people. Thinkhouse advises brands and organisations to embrace purposeful action and to deliver it in a way that benefits young people and our planet. From brand activism to purpose-driven initiatives, the agency works with visionary change-makers that measure ‘growth’ in multiple ways.
Thinkhouse’s core PLANET team – Jane McDaid, Founder + Head of Creative Innovation; Claire Hyland, Head of The Youth Lab; and Laura Costello – Senior Strategist, Purpose & PLANET – will share findings from their most recent Youth Culture Uncovered Report – “World War Z – a Generation’s Battle to Fix the Climate Crisis.”