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Two Day Service Design Bootcamp

October 18, 2018
09:00 - 17:00

Dublin Chamber of Commerce
7 Clare St
Dublin 2, 2 Ireland

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Member cost: €295
Non-member cost: 595

Intensive two day course that will aid you in understanding service design.

Learn how service design theory and practices can be applied by teams to solve complex challenges in the design and development of innovative services. A great opportunity to sharpen your service design tool kit – needs statements, service safaris, problem statement starters, touch point matrices, evidencing and more

How does it work?

We teach the core concepts of service design, collaborative practices and tried-and-tested tools. We’ll teach you how to undertake service safaris, identify pain-points in services and how systems and processes can be optimised. We teach you how to use different ways to model and communicate information and plan how to transform services working with stakeholders. This course will give you a working knowledge of how service design can be applied in your day-to-day job and in projects that demand teams to unleash their expertise by working collaboratively to deal with complex service design challenges.

Who should attend?

  • Non-designers and professionals that do not necessarily have a background in design
  • Designers that have a background in UX or UI Design or another design discipline
  • Sectors: IT | Financial Services | Banking | Telecoms | Utilities

What is covered in the course:

Day 1

01 Introduction to Service Design | What is service design? Why use service design? Who uses service design?

02 Planning Projects | What’s on My Radar | Stakeholder Maps | Needs Statements

03 Users and Ethnographic Research | Methods: Service Safaris | Interviewing

04 Scenarios and Painpoints | Methods: As-is Scenario Maps | Empathy Maps

05 Problem Framing | Methods: Problem Statements Starters (How Might We…)

06 Ideation | Methods: Big Ideas | Prioritisation Grid

Day 2

07 Ideation | Methods: Storyboarding & User Stories (Agile Methodology)

08 Concept Development | Methods: Co-Design Workshops, Feature Cards and MoSCoW Prioritisation

09 Service Journey | Methods: Customer Journey Maps, Touchpoint Matrix

10 Service Blueprints | Methods: Service Blueprinting, Actors Map

11 Prototyping Services | Methods: Evidencing | Rapid Experience Prototyping | Paper Prototyping

12 User Testing | Methods: Resonance Testing and Think-aloud Walkthrough

13 Storytelling | Methods: Concept Posters and Microsites

14 Next Steps | Methods: Road-mapping

Workshop dates:

18th & 19th October


Members €295

Non-Members €595

Booking closes Monday 15th October 

About The Trainer

Peter Fossick is a seasoned design director specialising in service design, UX design and disruptive innovation using a range of approaches including design thinking, DesignOps and Lean Principles to deliver omni-channel, customer-centric experiences within the service-product continuum.

Peter is the former Service Design Program Director at IBM, a former Director of Strategic Design at Boston Consulting Group-Digital Ventures and now runs his own design consultancy and academy.

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