Design is increasingly a key differentiator for sustainable competitive advantage and value creation, and we know that the best-performing companies successfully integrate designers who work across functions while retaining their depth of design savvy. There is increased demand for such designers, but they will only be able to seize the opportunities and deliver, if they have the tools, capabilities, and infrastructure to succeed.
We know that the businesses who successfully embed design strategically increase their revenues and shareholder returns at nearly twice the rate of their industry counterparts.
We know too that the way design is led and managed are the critical success factors, not the size of the budget – so what does this mean for design leadership?
Frans Joziasse, a thought leader in design management and leadership, and founding partner of PARK Strategic Design, an international strategic design management consultancy with offices in GER, NL and USA that works with clients like Audi, LEGO, Roca, Coty, Miele, Unilever, Johnson Controls, GSK, BMW and Roche.
Frans holds an MBA in design management from the University of Westminster (London) and lectures/teaches at several universities in Europe and the US. In 2011 he co-founded Grow, a leader in design management education. Recently more than 500 students from Europe and USA have completed the programme.
April Durrett, an experienced design leader and strategist with 20 years of leading, researching, concepting, building, and launching innovative products for global clients. April has particular expertise in conceptual thinking and execution. April excels in her ability to translate, filter and create synergy between executives, creatives and technical teams. As Design Director with Fjord at the Dock, Accenture’s Global Centre of Innovation, April is focused on value creation by embedding human-centred design when helping clients tackle future business challenges.
Julie Richards Has been building and leading ‘In-House’ design solutions for over 20 years. She is a keen advocate of design in business, promoting the value of design and embedded agency model structures within global corporate environments. Today she heads up a successful internal creative & digital agency within Novartis. Leading a team of 100+ across Dublin, India, US and Mexico.
James Hall, an industrial design graduate, James began his design career at LEGO designing new toy-based play experiences, and progressed from design manager to design director, leading and managing small and large teams. In 2010, James moved to Hasbro as design director, and in his consultancy role now works on design leadership across many different industry segments including Niko, Grundfos, Unilever, Bang & Olufsen and LEGO, with a specific focus on design strategy, design organization, processes and tools.
Jannicke Holen is a Senior Advisor in Design and leads programme design at Design and Architecture Norway (DOGA), managing its long-term collaboration with PARK and their GROW Design Leaders. This year DOGA started their 10th GROW programme and its alumni (including herself) consist of well over 100 graduates representing small and large organisations from the design industry, business and public sectors. In her work Jannicke focus on promoting design and design leadership as a driver for innovation and value creation in private and public sectors.
More Speakers TBC
Information session on Design Management Professional Diploma follows the panel discussion.