Design is increasingly a key differentiator for sustainable competitive advantage and value creation, and we know that the best-performing companies successfully integrate designers who work across functions while retaining their depth of design savvy. There is increased demand for such designers, but they will only be able to seize the opportunities and deliver if they have the tools, capabilities, and infrastructure to succeed.
We know that the businesses who successfully embed design strategically increase their revenues and shareholder returns at nearly twice the rate of their industry counterparts. We know too that the way design is led and managed are the critical success factors, not the size of the budget – so what does this mean for design leadership?
James Hall, an Industrial Design graduate, began his design career at LEGO designing new toy-based play experiences and progressed from design manager to design director, leading and managing small and large teams. In 2010, James moved to Hasbro as Design Director, and in his consultancy role now works on design leadership across many different industry segments including Niko, Grundfos, Unilever, Bang & Olufsen and LEGO, with a specific focus on design strategy, design organization, processes and tools.
Course Director James Hall, and a panel of programme participants including Anne Brady – Vermillion Design; David Carbery – Hubspot; Maoiliosa Kelly – Fjord; Diarimud McMahon – Design Partners; and more.