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Design Management Professional Diploma

Thursday, February 6, 2020
09:00 - 17:00

Member cost: €5,495
Non-member cost: €9,995

“The way design is led and managed is the critical success factor, not the size of the budget.” Chiva and Alegre. Investment in Design and Firm Performance 

Design Management Professional Diploma

Application deadline for February 2020 programme intake is 03 January 2020. Please get in touch via info@designenterprise.ie.

As design becomes an increasingly important business function, designers and those that lead design teams require a broader range of skills to translate strategy into practice, managing people and budgets while supporting a culture of creativity and dealing with multiple stakeholders. The Design Management Professional Diploma has been developed to empower designers and design managers with the tools, processes and methodologies to successfully manage design as a key business resource.

Developed by PARK a world-leading consultancy in design management and design leadership, and the founders of the LEGO Academy, the Design Management programme is a blended learning approach of experiential, online and 1:1 coaching, delivered by expert trainers who work on a daily basis with design leaders to respond to the opportunities generated at the emerging intersection of design and business.

The programme is endorsed by design councils across the world, and alumni include among others, Fjord, GSK, Lego, Mars, Novartis, Sony and Unilever.

“A fantastic investment in my career. It was the right choice. Learned a lot and met very talented people in other industries with the same challenges and different approaches!” Candy Bernhardt, Head of UX Design Capital One.

Who is it for?

The Design Management Professional Diploma has been developed for busy working professional designers and design function managers (not all design managers are designers) to empower them to take their business and careers to the next level.

The programme is for those working in design management roles, or aspiring to – Agency Owners, Design Directors and Senior Designers, Design or Account Managers, Studio Managers and Team Leads. You don’t have to be a ‘design manager’ to manage design (people and processes) but you have the responsibility for delivering great results. With the Design Management Professional Diploma you get the skills and tools to do so.

“(GROW) helped to broaden my mindset and begin the transition from design practitioner to design leader. It has helped me to alter my behaviour and see a path forward in my future career ambition.” Joe Cooke, Design Project Leader, Unilever

Application deadline for February 2020 programme intake is 13th December. Please get in touch via info@designenterprise.ie.

Structure & Format:

The one year blended intensive learning programme is a mix of online, classroom and 1:1 coaching, and is thoughtfully designed to meet the needs and work environments of practicing multidisciplinary design teams, while equipping them with the essential tools to lead change in their industries.

The programme is modular with 12 core modules, in four phases, and the delivery is structured to accommodate the working lives and time constraints of participants, requiring only 11 days away from the workplace.

  • 11 face-to-face days, with one workshop delivered in an international location.
  • Five 1:1 coaching sessions – three available in person, but all five can be delivered remotely.
  • Online course content.
  • Individual and group assignments.

Workload & Assignments:

A minimum of 5 hours per week is expected to cover the course material and additional time is required for assignments and team projects.  Case studies and assignments are tailored to the industry profile of each cohort.

To attain the Design Management Professional Diploma, participants are assessed on each module via a variety of practical assignments. The programme emphasises the practical application of knowledge to benefit participants and their organisations. Assessment workload is set across the programme to allow participants to successfully combine learning with work and life demands.


Design Management, Design Leadership, Design Briefing, Design Quality, Design Process, Design Language, Design Tools, Design Research, Design in CX, Design Value, Design Presentation, Design Strategy.

Programme Features:

Blended learning; 1:1 coaching; unique faculty of industry practitioners; action learning; one module delivered in an international location; peer learning; and international alumni network.

Programme Course Director:

Frans Joziasse a thought leader in Design Management and Leadership, and founding partner of PARK Strategic Design, an international strategic design management consultancy with offices in Germany, The Netherlands and USA that works with clients including Audi, LEGO, Roca, Coty, Miele, Unilever, Johnson Controls, GSK, BMW and Roche.
Frans holds an MBA in design management from the University of Westminster (London) and lectures/teaches at several universities in Europe and the US. In 2011 he co-founded Grow, a leader in Design Management Education, and is now delivered in both Europe and USA.

Course Director:

James Hall, an Industrial Design graduate, James began his design career at LEGO designing new toy-based play experiences and progressed from design manager to design director, leading and managing small and large teams.  In 2010, James moved to Hasbro as Design Director, and in his consultancy role now works on design leadership across many different industry segments including Niko, Grundfos, Unilever, Bang & Olufsen and LEGO, with a specific focus on design strategy, design organization, processes and tools.


  • Design Enterprise Skillnet, WeWork Charlemont Exchange, Charlemont St., Dublin 2

2019 Course Dates:

February 6th & 7th , 2020 (classroom-based):

  • Design Leadership
  • Design Management
  • Design Quality
  • Design Process

 March 3rd, 2020: 

  • 1:1 onsite coaching

April 1st & 2nd, 2020 (classroom-based) 

  • Design Language
  • Design Research

April 27th, 2020:

  • Remote coaching

June 23rd & 24th, 2020 (classroom-based) 

  • Design in Organisation
  • Design in CX

August 10th, 2020:

  • Remote coaching

September 2nd & 3rd, 2020 (classroom-based):

  • Design Presentation
  • Design Strategy

September 28th, 2020:

  • Remote coaching

October 14th & 15th, 2020 (classroom-based): 

  • Design Value
  • Design Briefing

November 13th, 2020:

  • 1:1 onsite coaching

December 2nd & 3rd, 2020 (classroom-based)

  • Final Presentation & Evaluation

European Module dates TBC

Price and Payment Options:

  • Member: €5,495
  • Non-member: €9,995

Please contact us directly on info@designenterprise.ie  to discuss your interest and for membership options.


Please register your interest in applying for this programme here by January 24th 2020. 

Please contact us directly on info@designenterprise.ie  with any questions or for further information about this programme.

Endorsed by:

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