Manuel Yoacham, a media planning and behavioural economics specialist will share insights into Behavioural Economics and the psychological and cognitive reasons behind human decision making, particularly around economic decisions.
While we tend to believe consumers make decisions based on what is most logical, Manuel will demonstrate how this is in fact far from a universal truth.
Understanding the processes that cause people to make decisions counter to what is ‘rationally best’ empowers us to better understand our audiences and consumers and in turn allows us to deliver more effective solutions for our clients and their audiences.
Design and Creative Business Owners and Directors, Account Managers and client-facing Senior Designers
Manuel is a Client Director at Starcom, part of Core Media Group, and previously worked at Vizeum and Jump Innovations at Core Media Group. Manuel has lectured on the MSc Advertising at DIT, and is an active member of the Marketing Society and IAPI where he delivers seminars and talks on Media Planning, Strategic Planning and Future Technology Disruption. Manuel holds a BA in Social Sciences from UCD and an MA from Smurfit Business School. His consumer insight experience ranges across a variety of industries, and clients include AIB, Samsung, Musgravs, Irish Distillers, IKEA, eir and visa.
Light breakfast will be served from 7.30am
Book your tickets through Eventbrite below.
IDI Members: €25
ICAD Members: €25