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Insights to Action – Design Research + Service Design

Monday, January 20, 2020
09:00 - 17:00

Wework Charlemont Exchange
Charlemont Street
Dublin, D02 VN88 Ireland

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Member cost:
Non-member cost: Early Bird Price for all until December 12th: €595 Thereafter: €750

During this 2-day workshop, we’ll jump into some intermediate work on journey maps, personas and system maps. We’ll collaborate on a design challenge in groups and use these tools on pen and paper. Afterwards, we’ll transition into why and how to digitize a journey map using software. Lastly, we’ll analyze the journey maps and use the 6 different typologies to consider from This Is Service Design Doing.

2-Day Insights to Action – Design Research + Service Design Introduction with Gerry Scullion and Marc Stickdorn  

  • Introduction to Service Design
  • Design Challenge: Problems within Public Services
  • Introduction to Design Research
  • Mobile Ethnography
  • Research Field Trip
  • Reflection
  • Sense-making & Research walls
  • Understanding Personas
  • Using system maps
  • Interactive Q+A
  • Customer Journey Map essentials
  • Emotional Mapping
  • Generation of Insights from Research

Booking through Eventbrite link below. 

Electronic payments can be organised, especially for group bookings – please contact info@designenterprise.ie.

Early Bird: until Thursday, December 12th: €595  Thereafter: €750

Booking closes on Monday 13th of January.


About The Trainers

Gerry Scullion is Principal Service Design Consultant for Humana Design. He has over 16-years professional design experience across a range of industries such as finance, healthcare, media, public services, social media and various startups. He contributed to the book ‘This is Service Design Doing’ (O’Reilly 2018) focusing on chapters about effective prototyping, and embedding Service Design teams within organisations. He is the founder of The Human-Centered Design Podcast (ThisisHCD.com) and TheAcademy.ie. He is a Fellow and Councillor for Ireland for theRSA.org. He is a long-serving iXDA Design Mentor, guest lecturer to MA level Design students at TU Dublin. He is a regular speaker at events and design conferences.

Marc Stickdorn is a well-known name in the global service design community. He is editor and co-author of the award-winning books This is Service Design Thinking and This is Service Design Doing, regularly gives talks and workshops on service design and innovation, and teaches at various business and design schools. As co-founder and CEO of More than Metrics (www.morethanmetrics.com), together with a team of 23 people, he builds service design software for service designers, ux/cx experts and innovators.

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