Back by demand, Jonathan Kirk will deliver a series of 3 half day workshops in March and April 2020, including a 1:1 mentoring session.
Pitching is here to stay. 99% of clients believe that a pitch is good business practice for high value projects so being excellent at pitching has become vital to agency growth and success. This workshop utilises the post-pitch interviews that Up to the Light conducts with clients and the many pitch presentations that they advise upon.
Conventional notions of design agency ‘sales’ and ‘selling’ are changing. Many of the old methods have become ineffective and discredited. This workshop explores the most up to date and effective ways to grow your business, from positioning and messaging to business development strategy and tactics.
Arguably, the biggest variable between agencies lies not in levels of creativity but in the quality of their business relationships. Understanding what makes these relationships tick and how they can be strengthened is the key to client retention, development and commitment.
Places are limited to 10, and booking is directly with Design Enterprise Skillnet – Register here.
FOR: Agency Owners & Account Directors – anyone involved with Business Development.
Jonathan Kirk is the founder of Up to the Light, a consultancy that advises creative agencies on positioning and strategy, and all aspects of business improvement and growth, challenging some of the ingrained assumptions that exist in our industry and providing effective, insight-led advice Jonathan’s senior roles have included Business Development Director of Fitch, the global brand design group, and New Business Director of Havas EHS (now Havas Helia), one of Europe’s largest agency networks. Jonathan is a founder member of the Design Business Association’s Experts Register and is a frequent conference speaker and trade press contributor.
Design Enterprise Skillnet training focuses on helping designers and creatives in their careers and their business to up-skill their teams, and attract and service clients in a rapidly changing commercial landscape. Visit here for more upcoming events & workshops for 2020.