There was considerable hype and excitement in the lead-up to our workshop on 14th February with Emmy Award-winning director, designer, strategist and educator, Chris Do. With a huge international online following and a YouTube channel with over 160k subscribers, an audience of almost 100 designers from across Ireland looked forward to hearing Do’s nuggets of wisdom about the business of creativity.
Do was charismatic, funny, engaging. Despite an initially reticent audience, he soon had attendees in the palm of his hand, sharing their personal concerns about pricing, selling, imposter-syndrome and other restrictive mind-sets. Using personal anecdotes and references to popular thought-leaders such as Simon Sinek, Seth Godin and Blair Enns, Do challenged participants to write down their personal and professional goals, ensuring they are SMART – specific, measurable, achievable, realistic and timely.
There were specific tips on how to talk about money with clients, to value output over time (no to hourly rates!) and to change perceptions about value. Do maintains that the goal should be to redefine the value of designers’ work in the problems that they solve, rather than the thing that they make.
Feedback from participants immediately after the workshop was overwhelmingly positive, with many designers present saying they were ready to raise their prices and change their often limiting mindsets. They left with a clear blueprint for how to be more successful business owners and entrepreneurs and potentially happier people!
Do’s lessons business and other educational material can easily be found online. Look him up and decide for yourself if he inspires you to make changes in the way you manage your design business.
Design Enterprise Skillnet would like to acknowledge the generous support of Rothco/Accenture Interactive and Jameson Irish Whiskey in the organisation of this event.