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The Ten Most Important Marketing Truths for 2019 with Alan Cox

Tuesday, January 29, 2019
08:00 - 09:30

1 Windmill Lane
Dublin, D02 F206 Ireland

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Member cost: No Fee
Non-member cost: €45

10 most important marketing truths for 2019 – Leaders Breakfast with Alan Cox

How can effective marketing significantly contribute to your company’s growth?

Where should you focus your budget and marketing efforts for maximum results?

In partnership with Core Learning, we are delighted to announce our first leaders breakfast of 2019.

On January 29th, Alan Cox will outline the top-ten most important levers to generate long-term, sustainable growth from investment in marketing communications.

From scientific research that proves that market penetration is more profitable than loyalty, and how creativity-awarded campaigns are six times more efficient, Alan will give expert pointers on choosing the right communication channels, deploying the correct multi-media mix, and why taking the long view in marketing campaigns is important.

The breakfast event is complimentary for IDI & ICAD members who have renewed their subscriptions in 2019*.

Topics include:

  • Right channel, right fit
  • Invest in measurement
  • Penetration is more profitable than Loyalty
  • Don’t target too tightly
  • Understand the use of a multi-media mix
  • Embrace collaboration
  • Build distinctive assets
  • Prioritise creativity
  • Take the long view

FOR: Agency Owners, Directors, Senior Executives, Senior Designers & Creatives, Account Managers & Client facing Designers

Light breakfast will be served from 7:30am. 

*If you have any queries regarding membership, or how to join please contact us directly at info@designenterprise.ie

Alan Cox is Chief Executive of Core, Ireland’s largest marketing communications company. He began his career in the advertising business in 1985. He has worked in a number of areas including production, full service account management and media. Following four years as media director with Bell Advertising (part of Ogilvy & Mather), he was appointed managing director of Ogilvy’s media company The Network in 1997 and appointed to the European board of the company the following year. In 1999 he joined Carat Ireland where he spent seven years until his move to Core in September 2006.

In 2017, Alan co-authored Marketing Multiplied with Jim Power and Chris Johns. It is a study into the impact of marketing communications from a macro-economic and micro-economic basis. The book was published in January 2017 and received a President’s Award at the World Federation of Advertiser’s (WFA) Global Marketer Week in Toronto, Canada in April.

He has served on various industry committees, including the Joint National Listenership & Outdoor Research bodies. He was also Chairman of TAM Ireland, the company that manages the Television Viewing Research contract for a two-year term from 2012 -2014.

Core has been voted Agency Network of the Year for the last six years at the Media Awards and the company was also recently voted one of the top workplaces in Ireland by the Great Place to Work Institute for the eighth year running.

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