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Pricing and Selling Creative Services Workshop

June 12, 2018
08:30 - 17:00

Radison Blu Hotel
Golden Lane
Dublin 2, Ireland

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Member cost: €795
Non-member cost: €1200

Pricing and Selling Creative Services

A Workshop with Blair Enns, of Win Without Pitching

Workshop Details:

This hands on one-day workshop is designed to help creative professionals increase their prices and impact on their clients’ businesses. It is an exercise-driven workshop combining pricing theory and Blair Enns’ Win Without Pitching approach to new business development.

In this workshop you will learn:

  • The key principles of value-based pricing
  • The five challenges to value-pricing advertising and other creative services, and how to overcome them
  • How to master the value conversation-perhaps the most important skill in all business
  • What to sell when you cannot sell value, including:
    • Dealing with price buyers and procurement
    • The pricing differences for strategic work and rote implementation work
  • How to compete against in-house resources and low-cost competitors
  • How to craft and present proposals that get bought

The workshop is based on his new book Pricing Creativity: A Guide to Profit Beyond the Billable Hour which lays out the principles, rules, tips and tools of value-based pricing for creative professionals.

About Blair Enns:

Blair Enns is on a mission to change the way creative services are bought and sold. He is the founder & CEO of Win Without Pitching, the sales training and coaching organisation for creative professionals, and author of two books on selling and pricing for creative professionals.

The Pricing Creativity Book:

To improve the workshop experience even further, it is recommended that the book is purchased in advance.

*Workshop attendees can purchase the book at a discounted offer of €200 (normal price $320)*

To reserve your place, email info@designenterprise.ie
Limited places are available, book early to avoid disappointment.

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