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Design Thinking for Product and Service Innovation

November 14, 2018
09:00 - 17:00

Dublin Chamber of Commerce
7 Clare St
Dublin 2, 2 Ireland

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Member cost: €249
Non-member cost: 495

Never before has the pace of change been so rapid, competition so fierce and customer expectations so high. Some choose to carry on as normal, but others see this as a time of great opportunity, improvement, change and growth.

This hands on fast paced workshop is for those that want to lead change in their product or service offer.  The workshop will walk participants through live innovation activities through applied learning, the tools, process and mindset to successfully conceive and launch products and services from world first radical innovations, to building internationally successful businesses.

Through their unique and practical approach to design thinking, Trevor Vaugh and Martin Ryan of Think Actionable incorporate key concepts from behavioural science, strategic decision making and wider disruptive innovation theories to deliver a best in class workshop in human-centered innovation.

How does it work?

Working in teams, the expert facilitators will navigate participants from problem framing and strategic prioritisation, right through to deep user research, problem re-framing, ideation and onto prototyping and validation of ideas. Each phase of the process will be accompanied by best practice tools and supported by relevant theory to deepen understanding.

What does the course cover?

Strategic framing and prioritisation, design ethnography and observation, interviewing techniques, experience and empathy mapping, think aloud protocol, personas, problem framing, design critique, ideation tools and techniques, assumption mapping, prototyping and validation and presentation skills.

Who should attend?

  • Business owners and managers in product or service industries
  • Executives and senior leaders in charge of business units
  • Creatives and designers in marketing or innovation roles
  • Designers and account managers who are responsible for value creation with their clients

Why attend?

This course is for you if you’re looking to:

  • Explore opportunities for future growth through radical and/or disruptive product, service and business model innovation
  • Add value to existing offerings by way of innovating the business model, transitioning to digital, improving the wider user experience, improving retention or increasing adoption
  • Build an innovation capability across the organisation, team or key individuals
  • Devise a new strategy that centres around your customers – you need to set a vision and align the organisation around it

Workshop dates:

14th November 2018


  • IDI Member: €249
  • ICAD Member: €249
  • Dublin Chamber Member: €249
  • Non-Member: €495


Through Eventbrite link below.

About The Trainers

ThinkActionable are an insight-led innovation, strategy & change consultancy. They help leaders overcome barriers to growth, create new value, develop innovation talent and build ambitious but realistic visions. Their clients come from Corporations to Governments, SME’e, Educational institutions and Startups.
Trevor Vaugh As well as a partner at actionable, Trevor is a member of design faculty at Maynooth University and the programme director of the award-winning MSc in Design Innovation. Over his 15 year design and innovation career, Trevor has helped develop strategy, products, and concepts for international clients like ASC, Olympus, J&J, Heineken, Covidien, and Crate&Barrel. He has accumulated a portfolio of over 50 patents, invented new product categories and has helped disrupt markets. His work on single site surgery saw it named in the Cleveland clinic’s top 10 innovations of 2009.
Martin Ryan is also a founding partner at actionable, and is a multi-award winning designer and entrepreneur. He is a member of the faculty at the Department of Design Innovation at Maynooth University and programme director for the BSc. in Product Design. In 2012 Martin founded BUA saddles – A revolutionary Equestrian saddle which he conceived and developed to improve performance and comfort for horse and rider. Bua saddles launched its first product to market in 2015, quickly establishing a loyal customer base in 15 countries. Martin has held a number of design consultant roles across various industries including homeware, industrial and consumer electronics.

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